Hi-de-Hi! is a BBC television sitcom shown on BBC1 from 1980 to 1988.
The location is Maplins, a fictional holiday camp, during 1959 through to the early 1960s. It was written by Jimmy Perry and David Croft, who also wrote Dad's Army and It Ain't Half Hot Mum amongst others. The title was the greeting the campers heard and in early episodes was written Hi de Hi. The series revolved around the lives of the camp's management and entertainers, most of them struggling actors or has-beens.
The inspiration was the experience of one of the writers—after being demobilised from the Army, Perry was a Redcoat at Butlins, Pwllheli during the holiday season.
The series gained large audiences and won a BAFTA as Best Comedy Series in 1984. In 2008 poll on Channel 4, Hi-de-Hi! was voted the 35th most popular comedy catchphrase. In 2014, Jimmy Perry confirmed that Hi-de-Hi! would be repeated, and it began a rerun on 2 February 2015 on BBC Two as part of Afternoon Classics, alongside 'Allo 'Allo!, To the Manor Born and Open All Hours.